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Website Competitive Analysis: Top Free Tools to Analyze Your Competition

Website Competitive Analysis - credit: https://www.flickr.com/photos/cpstorm/Every time I analyze my competition, I uncover great opportunities…and so can you!

There are many compelling reasons to analyze your competition.  When I was still working in corporate jobs, we would do competitive analysis as part of our strategic planning process.  One key component of this planning process was a “SWOT” analysis.  SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats.  When you perform a SWOT analysis you are identifying key strategic factors that can help or hurt the success of your business.  In order to correctly perform a SWOT analysis, you must look at the market and your competition. From a blogging perspective, there are many benefits of taking a closer look at your competition.  These include:

  • Traffic – understanding where they get their traffic from.
  • Monetization – what their revenue sources are.
  • SEO – search engine rankings and linkbuilding activities.
  • Marketing approaches – branding, positioning, email subscriptions and more.
  • Differentiation opportunities – how your website can provide a unique experience.

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