Do you have a mobile strategy?
Your mobile strategy can no longer be an after-thought. Smartphone sales continue to grow rapidly. There were over 300 million smartphones shipped in the second quarter of 2014, up 25% from the second quarter of 2013. With the release of iPhone 6, there is now an even more aggressive marketing push by all of the major carriers to up the ante in terms of pricing and data – all likely to increase mobile usage. [Read more…]